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Russell Bragg: Speaking at Leisure and Hospitality World

Russell Bragg

Bragg & Co Ltd

The 7 Ps of Property Marketing

Many property developers don’t place a great deal of store in “marketing”. Some think it’s just pretty pictures in a brochure, a “build it and they will come” sort of approach. But Strategic Marketing and Marketing Promotion are very different beasts. Strategic marketing can determine whether your development is going to be successful or not before you’ve even broken soil.

This seminar will explain how getting your marketing thinking right will eliminate 80% of development risk.

It will take you through The 7 Ps of Property Marketing (place, people, positioning, product, price, promotion and pace) one by one to help you formulate a marketing launch checklist.

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