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Michelle Andrews: Speaking at Leisure and Hospitality World

Michelle Andrews

Hooked-Up magazine

Making the most of the media; perfecting your press release

In an increasingly competitive market, it’s vital to ensure your business gets as much exposure as possible. Editors receive hundreds of press releases every month. How can you make yours stand out and optimise your chances of positive coverage? Michelle considers some of the simple steps you can take to make your story stand out, from finding the story in the first place, right through to where to send it.

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